Wednesday, January 25, 2006

Strategy Analytics: Mobile Tv Germany--Network Performance, Content, Devices Receive Failing Grades

According to Strategy Analytics, "current generation Mobile TV services in Germany are failing to impress users due to poor network performance, lack of compelling content and inadequate devices." Strategy Analytics found that although "T-Mobile's Handy TV out-scored Vodafone Live! Mobile TV, users were unimpressed with the experience delivered by both services."

Paul Brown at Strategy Analytics said, "Users were virtually unanimously opposed to paying for current generation mobile TV offerings due to frustrations with perceived network quality and performance. Out of more than 50 test users, more than half experienced network-related problems over three consecutive nights of testing."

Kevin Nolan at Strategy Analytics added, "While device and network performance improvements are necessary, identifying the types of "premium" content that users are willing to pay for, and consume, via their mobile device is perhaps the toughest challenge that operators and service providers face in their efforts to monetize mobile TV services over the longer term."

On the current networks, quality and performance might become greater issues if more people move to mobile TV and video services. Is this a portent of things to come and should carriers just wait until more broadcast specific technologies like MediaFLO, DVB-H and DMB are in place?