JupiterResearch: SMS Google and other things

Julie Ask posts at the Jupiter Analyst Weblogs about location based services and mobile search. She states "folks in the industry have been painting a picture of using cell phones for everything from straightforward scenarios of finding the nearest Jamba Juice to receiving SMS alerts if someone from my college graduating class is within 100 meters of me." She continues:

I think there is a lot of really, really interesting stuff going on in this space. I have been following the phone-based versions as well as those that operate with SMS, WAP, and downloadable applications. The ad-sponsored stuff is especially interesting. Also, according to our research, there is a relatively high level of consumer interest. Consumer interest and awareness (including education), I think, are the primary barriers to adoption today - not technology.