Apple Brings It Big With iPod Nano

Technology News heaps more praise on the Apple iPod nano that was launched last week. Yankee Group analyst Mike Goodman said, "My initial reaction is, here you go, Apple has done it again. It's a feat of tremendous industrial design to be able to shrink the iPod to this size, and they've maintained all the things that make the iPod good -- form, functionality, the interface -- they've taken the best of iPod and made it smaller and improved both style and substance."

"The Shuffle underwhelmed me. It has not been a runaway hit the way the iPod, the Mini, and the way I think the nano is going to be," Goodman remarked.

Goodman continued, "Apple has raised the expectations so that any time they have a product release, our expectation is, this is going to be pretty amazing. The thing is, what do they do next?"

Jupiter's Michael Gartenberg thought all the buzz around the ROKR helped the nano. "The fact that they were able to keep it under wraps really heightened the drama of nano. Once again, it puts them in the position of having a product that no one else in the market can match," he said.

"The nano comes with an iPod pedigree in a form factor that blew away most people who saw it. Apple has shown there's a lot of life left in music devices," Gartenberg commented.