Parks Associates: Music Videos Rocking the Portable Video Market

Parks Associates has issued a new study that finds "U.S. consumers, teenagers in particular, show distinct preferences for short, easily consumable content, including music videos, TV sitcoms, and movie trailers, when it comes to portable streaming video and downloads." Music videos received strong interest from 15 percent of all U.S. Internet households and 38 percent of teenagers surveyed.

Kurt Scherf at Parks Associates said, "The value of the mobile video experience will emerge through enhancements to existing services. As early results from the Apple video experiment have shown, consumers are reacting well to the notion of music videos that complement iTunes audio tracks. The value of mobile content from the cable providers’ perspectives will be in instant access to sports highlights, news, and perhaps movie previews, services that will enhance both their multichannel and standard on-demand offerings.”