In-Stat: Over One Third Of Consumers May Use Wireless As Primary Phone In 2009

A new report from In-Stat predicts that "between 23% and 37% of US wireless subscribers will use a wireless phone as their primary telephone by 2009." The report found that "about 9.4% of US wireless subscribers already use a wireless phone as their primary phone."

David Chamberlain at In-Stat said, "Those who are considering wireless substitution for landline are primarily motivated by lifestyle issues, as long as they don’t have to give up much in terms of quality, reliability, or services. Wireless carriers can stimulate substitution by continuing to attract customers to advanced wireless features and educating them about availability of number portability."

Key findings include:

• Consumers who are most likely to consider replacing their landline phone with wireless are those who are already heavy wireless users. Demographics do not offer much insight into the likelihood of wireless substitution.
• Among those with a wireless and landline phone, resistance to wireless substitution has dropped dramatically since In-Stat’s 2003 survey.
• Barriers to landline replacement, particularly in-building coverage and perceived inconvenience (such as losing DSL or having to change the phone number), are resolvable with other technologies, continued network build-out, or consumer education.