Monday, October 24, 2005

Jupiter: Always Keep Your Phone with You While in the Loo...

Thomas Husson posts at the Jupiter Analyst Weblogs about a recent survey for TeliaSonera that maps SMS relations among Swedes. According to Husson, Sweden is the most sophisticated mobile market in Europe, and the survey provides "new proof of the extent to which mobiles are now part of our everyday life." Here are some of the results:

  • almost 90% have flirted with someone by SMS
  • 2/3 of people read their partner's SMS messages
  • when a partner is in the toilet or shower, 47% immediately grab their partner's mobiles to read messages...
  • 14% answered they had already broken up with someone with an SMS message