Tuesday, August 30, 2005

Jupiter: Curious Lack of PSP Buzz in Europe

Nate Elliott at JupiterResearch ponders why there is such little buzz in Europe regarding the upcoming launch of the Sony PSP on Thursday, September 1. As Elliott notes:

After making Europeans wait so long, you'd think Sony would be able to build the market to a fevered pitch this week -- but I just haven't seen it happening.
Kind of odd he has only seen two ads altogether, since as a "29-year-old white-collar tech-savvy guy" he is the target audience for the device. This also seems to run counter to a post last week that claimed Sony was going to embark on a massive £10m cross-media marketing campaign to promote the PSP this holiday season. Maybe Sony's waiting for all the Apple buzz to die down. That would put it after the holidays...