Tuesday, June 13, 2006

IDC:10 Wireless Entertainment Companies to Watch in 2006

IDC announced the names of 10 wireless entertainment companies that "have the potential to make a significant impact on the marketplace in 2006 and 2007." IDC named Action Engine, Airplay, iLoop Mobile, LOC-AID, Neven Vision, Promptu, Roundbox, Surfkitchen, Third Screen Media, and Volantis as the 10 emerging wireless entertainment companies to watch in 2006.

IDC said "these companies are some of the most interesting and innovative companies in the mobile services sector, yet few in the broader wireless industry understand what they bring to the table in any sophisticated way."

IDC also attributed the "emergence of these 10 players to the industry’s shift in focus on technologies and solutions that enhance the customer experience in terms of wireless entertainment and the need for new solutions for mobile marketing and advertising."

Julien Blin at IDC said, "Some of the emerging companies presented in this study focus on enhancing wireless interaction between consumers as well as between consumers and data sources, while others are developing next-generation mobile advertising solutions — two key trends that are now shaping the direction of the entire wireless industry."

I've said it in the past regarding these types of reports. How many of the top 10 are IDC clients? Transparency is a nice thing....