Whole New Breed of Tiny Camcorders

NewsFactor Network reports on a new compact video camera, the "$129 Pure Digital Point and Shoot Camcorder, which went on sale at Target stores Monday." The camcorder from start up Pure Digital Technologies is aimed at "at the folks who used to tote camcorders on vacations and to events -- young adult moms and dads."

According to the article, the "camcorder comes with a USB connector, which pops out of the side to plug directly into PCs. Built-in software is transferred to the PC, without doing an install," and "video quality is on par with the video setting on a digital still camera."

Ross Rubin at NPD Group thought "Pure Digital has a potential hit." He said, "It will expand the category."
Chris Chute at IDC questioned, Why didn't Canon or Sony come up with something like this? I don't know why they can't wrap this kind of simplicity into a camcorder."

Pure Digital previously launched a one-time-use $29.99 camcorder and as sold about 1 million units so far.