TDG: Apple's Video iPod - Putting the Conversation Back on the Right Track

Michael Greeson at The Diffusion Group offers up a nice thought piece on the Apple video iPod and why it is imperative for the industry to better understand the consumer usage model for portable/mobile video. It's well worth the read and Greeson concludes that:

The entire portable/mobile video industry is built upon the assumption that consumers will evolve from stationary, living room-based video viewers to on-the-go, interactive video consumers - and will do so using the same platforms that have turned them into mobile music consumers. This is a naïve and dangerous assumption because (a) it belies well-established, real-world video usage habits (habits that will take years, perhaps decades to change), (b) rests on an invalid analogy between listening to music and watching video, and (c) has caused the industry to confuse iPod hysteria with consumer desire for portable/mobile video services. The sale of 15 million digital videos from iPod in no way means that portable/mobile video is a sure-fire hit.