Mobile Phones Open More Paths for Marketers

Sci-Tech Today writes about marketers "cooking up creative ways to get at you through the cellphone in your pocket." Linda Barrabee at the Yankee Group said, "Your phone is about you in ways that are unlike traditional mass media."

The article outlines some of the mobile marketing efforts taking place such as PayPal Mobile. Marina Amoroso at the Yankee Group thought mobile payments are "a growth opportunity."