Wednesday, April 26, 2006

JupiterResearch: Prison Break Mobisodes

Julie Ask at JupiterResearch posts about the buzz surrounding the launch of Fox's new mobisode series "Prison Break: Proof of Innocence." Here is what Ask liked:

  • There were four episodes available today. Seven days is a long time to wait between two minute stories. Four two minute snacks is a good number. Also, the video was well done in that there are a lot of close up's. I liked it and could follow it even though I have not seen Fox's show on TV.
  • There is theoretical integration among the platforms - TV, Internet and cell one.
  • I applaud Fox for going after the automotive industry. Good target audience for pitching new advertising/marketing platforms. Automotive companies are always looking for new and different in the interactive medium.
Here is what she liked less:
  • Not clear who is winning with Marketing. Fox is advertising their show. Sprint customers get to trial more content for free. Toyota is advertising their cars.
  • I visited the Prison Break section of Fox's web site. I clicked on the Wireless tab. Nothing happened. I "unblocked" the pop-up at the top of the screen thinking that would help. A T-Mobile banner ad showed up. Ok, now we've added conquest advertising to the mix.
  • I visited the Toyota web site. I clicked on the Yaris link, but didn't find any references to the campaign.
  • I looked for the option to opt-in for the "chance to walk-on" to an episode. Found an opportunity to win a Tiffany necklace, but not tied to the show.
  • Finally, Fox should have shared some of it's knowledge about producing for the small screen with Saatchi. They did well to do a 10 second spot, but didn't show us much of the vehicle. I couldn't tell if it was animation or the real deal. Even the mobisode had a better shot of the vehicle. Seems like the short spots will be a new art form for agencies.
I had a chance to check out the first four mobisodes on the Samsung A920 Sprint Power Vision 3G Multimedia Handset. I've never seen the Fox series but the mobisodes were pretty good and engaging. It'd be nice if there was some way you could subscribe to a text message or RSS feed to be notified when new mobisodes were available....