Friday, March 31, 2006

Strategy Analytics: Competition Heats Up the Enterprise-grade Mobile Email Market

Courtesy of Tekrati Research comes a new report from Strategy Analytics that finds the competitive dynamics of the enterprise wireless email market are shifting quickly. The firms predicts that "RIM will remain the uncontested mobile email leader in 2006 despite Nokia and Microsoft doubling their market shares. For niche players, enterprise wireless email is an increasingly challenging market."

Strategy Analytics said "RIM holds an estimated 63 percent of the corporate wireless email market," but thinks that both Microsoft and Nokia/Intellisync can increase their "combined 15 percent market share to easily double in the next 12 to 18 months."

Cliff Raskind at Strategy Analytics said, "While enterprise mobile email will approach one quarter of total wireless enterprise expenditures in 2006, we still see an accelerated need for consolidation in an adolescent mobile email solution space that will ultimately be ruled by heavyweights such as RIM, Microsoft and Nokia. These are companies that possess broad solution scope, global reach and staying power. Even if RIM yields 10 points of market share, it remains in very good stead. For niche players however, retrenchment will be key as the competitive landscape changes. Visto must reinforce the value of effective white-labeling, Extended Systems/Sybase must rely on its IT expertise and SEVEN must continue to secure prime device real estate to continue its out-of-the-box strategy."