Wednesday, October 26, 2005

NPD Group: U.S. Mobile Phone Sales Reached 31.6 Million Units in Third Quarter 2005

It's that time of the year again when the various research shops release their quarterly market figures. Next up on the list is the NPD Group, which announced that "mobile phone sales to consumers in the U.S. reached 31.6 million units in the third quarter of 2005," representing growth of seven percent from the second quarter and an increase of more than 30 percent compared to sales during the same period in 2004. NPD estimated total third quarter 2005 consumer sales of slightly more than $2 billion.

Neil Strother at NPD said, "The handset market was very robust in the third quarter. These numbers reflect strong replacement demand among consumers, coupled with more limited growth from new subscribers.”

NPD reported that manufacturers’ third quarter 2005 unit sales and market shares were as follows:

Company 3Q 2005
Unit Sales
(in thousands)
3Q 2005
Market Share
Motorola 9,458 30%
LG 5,077 16%
Nokia 5,032 16%
Samsung 4,883 16%
Sanyo 1,522 5%
Kyocera 1,378 4%
Sony Ericsson 1,150 4%
UTStarcom/Audiovox 952 3%
Siemens/BenQ 506 2%
Others 1,625 5%
Total 31,583 100%

The top-selling handset models during third quarter 2005 were the following:

Rank

Manufacturer

Model

1

Motorola

RAZR V3

2

Nokia

6010

3

Motorola

V551

4

LG

VX6100

5

Motorola

V180