TDG: Music Phone Users Want Greater Storage

According to The Diffusion Group (TDG), consumers most interested in purchasing new music phones, such as the over-hyped Motorola Rokr, want platforms capable of storing approximately 250 digital songs – more than twice the number of songs that can be stored on the newly-released Rokr.

Michael Greeson at The Diffusion Group said, “Mobile phone manufacturers are hoping that the ‘iPod crowd’ will gravitate toward new mobile phones that incorporate support for iTunes-like services. While this segment is definitely interested in these hybrid phones, they bring with them very high expectations. For example, consumers between the ages of 15 and 24 (the prime target for music phones) will expect the device on average to hold at least 335 songs – more than three times the storage capacity of Motorola’s ROKR phone.”

TDG’s findings were based on the firms latest report, "Understanding the Market for Mobile Multimedia Devices & Services" which interviewed more than 2,100 US consumers regarding their usage of and interest in a variety of mobile multimedia platforms and services including mobile phones, portable multimedia players, and portable gaming devices, as well as a variety of associated services.