Monday, August 29, 2005

Apple Will Sell 7.1 Million iPods This Quarter

Macworld UK writes that American Technology Research analyst Shaw Wu is predicting "Apple will sell 7.1 million iPods in the current quarter." This figure represents a 15 percent increase from the last quarter but Wu warns Apple might experience competitve pricing pressures.

"We have noticed very aggressive pricing, particularly on 4GB iPod minis. We believe part of the reason is that iPod inventories remain relatively high on an absolute basis and this aggressive promotion is to ensure sales in an otherwise slower consumer period," Wu said.

With the rumored Flash-based 4GB iPod Mini to hit as well at some point, pricing could become more aggressive to clear out inventory of the drive-based models...