Thursday, August 18, 2005

AOL Launches Mobile Portal

The launch of AOL's new mobile portal is covered by NewsFactor Network. Dubbed, the new portal will offer content options and a storefront for mobile devices and cellular service plans. The launch follows on AOL's recent mobile initiatives and acquisitions.

According to Yankee Group analyst Linda Barrabee, "AOL and its online competitors, such as Yahoo and Google, have to extend their reach to the mobile environment as new devices and network capabilities are rolled out."

"For wireless carriers, enhanced online capabilities open up new revenue opportunities, including advertising dollars, as more and more customers take advantage of data services as well as voice," she said.