Wednesday, July 12, 2006

Vodafone pushes its convergence capabilities

ZDNet UK News reports that "Vodafone has launched a converged fixed-mobile service for its small-business customers, which it says will make it easier to work at different locations. The service, dubbed Mobility Solutions for Business, promises to simplify account and service management, reduce costs and combine support services into one point of contact."

Ovum analyst Jeremy Green said, "To date, Vodafone has shown little of its hand in regard to its strategy for convergence. It has remained fairly sceptical about some of the prospects for technology-based convergence, even as its integrated operator competitors, with France Telecom/Orange leading the pack, are making much of their own abilities to meet all of the customers' needs. If the point is to demonstrate that the company also has a convergence strategy, it will have to try harder than this."