Wednesday, May 10, 2006

Juniper Research: Mobile Payments to rise from $155m in 2005 to $10bn Total Revenue by 2010

According to Juniper Research, "mobile payments are set to rise to $10bn in total revenue by 2010, thanks to the entrance of new players offering m-payment schemes and subsequent consumer demand."

Alan Goode at Juniper Research believed that the "announcement of the expansion of PayPal services into the micro mPayment and mRetail sector, will only serve to facilitate a fundamental shift in global consumer payment services now and into the future."

Juniper predicted "the advancing adoption of mobile payment services – with the total number of m-payments forecast to rise from 78m to 175m in the coming year alone – can be seen as a realizing trend, with Paypal’s statement of intention."

Citing i-mode's FeliCa™ service and "transaction data captured by NTT DoCoMo in Japan ," which "suggests the average transaction value for mobile payments will surpass the traditional sub $5 micro-payment seen with cash-based payments," Goode stated that "cashless purchases made using NTT Docomo’s i-mode Felica™ scheme are currently averaging $6.20, about 25% more than purchases made with prepaid e-money cards and cash."