Ambient Insight: Mobile Learning Content and Services Market Accelerating in the U.S.

Courtesy of Tekrati Research News, Ambient Insight says "the so-called "iPod generation" is one of the most significant long-term factors accelerating the growth of the mobile learning content and services market in the U.S." The firm believes the "largest buyers of mobile learning content and services will be public sector -- local, state, and federal governments -- followed by consumers. The single largest vertical demand is in the healthcare industry."

Ambient Insight pointed out "there is a very large user demographic in place; there are powerful handheld multimedia devices on the market; and the US is rolling out next-generation high-speed wireless technology at a rapid pace. These trends create very favorable market conditions for Mobile Learning suppliers."

Ambient Insights sized the "current market for Mobile Learning products and services in the US at $460.4 million," and "the market is growing at a five-year compound annual growth rate (CAGR) of 27.3% and will reach $1.5 billion by 2011."

Ambient Insight believed "the largest revenue opportunity for suppliers throughout the forecast period is the demand for Mobile Learning packaged content. The second largest revenue opportunity for suppliers is the demand for content development services and content conversion services." Ambient Insights cited several major growth factors drivers in the U.S. including:

• Content developers and publishers are aggressively converting legacy content and developing new rich multimedia Mobile Learning content
• The rapid evolution of powerful convergent and connected wireless handheld devices with mobile Web browsers
• The availability of advanced mobile operating systems, robust mobile application software, and rich client interfaces
• User interface technology that overcomes the limitations of the small device footprint of most handheld devices
• The aggressive continuation of the rollout of third-generation (3G) cellular networks in the US that began in 2005
• The rollout of fixed wireless broadband (such as WiMAX) in 2006-2007