JupiterResearch: High-end Service with Low-end Marketing

Julie Ask posts at the Jupiter Analyst Weblogs about the high-end MVNO, VOCE. She states:

About three weeks ago I signed up on their web site to get information about the service. Just this past week, I received a plain text email (i.e., no color, no graphics, etc.) stating that something would be arriving in the mail shortly. I had forgotten that I had even requested information. Hmmm. The long list of email marketing basics (e.g., personalization, event-triggered, timely) … it didn’t meet any of them.

Maybe VOCE believes the high-end target audience expects snail mail and slow service?