JupiterResearch: Sprint/MobiTV Product Placement on 24

I stopped watching the Fox series "24" after the second season because it was just too hard to keep track if you missed an episode or two. Of course, this was in my pre-DirecTivo days so now it wouldn't be a problem, but I've already moved on with my viewing habits.

Julie Ask posts at the Jupiter Analyst Weblogs about mobile related product placements on the latest episode of 24. She writes:

Not only did they show a big audience a high quality shot of mobile TV, but they showed someone ("Mike") outside of the core demographic of who has adopted to date. "Mike" looks to be over 50. Lots of product placement in this series, but this one was really explicit.