Wednesday, February 01, 2006

JupiterResearch: France Football Mobile Rights - Part 3

Following his post the other day about France Football Mobile Rights, Thomas Husson makes some clarifications at the Jupiter Analyst Weblogs. He states "the amount paid by Orange is 29M euros per season so 58M until 2008 contrary to what I mentionned earlier!" He writes:

An important part of the video phone installed base would have to pay 5 euros / month during 10 months (no competition during summer) to recoup the investment...But as I said, it is more about branding and customer acqusition at this stage even though the service could generate significant amount of revenues in itself.
To put it in perspective, Husson points out that "In Germany, Premiere lost the contract for TV football rights with DFL (Bundesliga) to cable operators (a consortium of Kabel Deutschland and Unity Media). They spent 400M euros per year!"