Wednesday, February 01, 2006

ESPN Mobile Content Push in the Spotlight

E-Commerce Times writes about the upcoming launch of ESPN Mobile this upcoming Super Bowl weekend.

Telecom analyst Jeff Kagan said, "I think branding is going to be key and this ESPN offering has a built-in customer base -- all ESPN viewers and readers. So they have that universe of customers to start with. Now they have to develop the kind of content at the kind of price that the base will choose to access."

Kagan added, "The providers will all experiment with content and pricing and ease of use in a variety of ways over the next few years as they find the best way to connect with the customer. The bottom line is you have to create this new area in the customer's mind. Then give the customers what they want, the way they want it, at the price they want to pay."

Yankee Group analyst Michael Goodman said, "The market is going to be driven by content because most consumers won't buy technology just because it can do cool things."

Other than pricing, I think ESPN has a pretty good chance of being successful. They already have the built in target audience and know how to deliver short snippets of good sports content and highlights so it'll be fun to see how it plays out...