Thursday, January 19, 2006

Strategy Analytics: Console Giants Target $5 Billion Mobile Games Market

According to a new report from Strategy Analytics, "the increasing ownership of multimedia handsets across all consumer segments, rising consumer awareness of mobile games and the direct participation of game console giants, such as Electronic Arts, all point towards a positive outlook for this sector." Strategy Analytics advises network operators need to evolve their gaming services and introduce more community-related features.

Nitesh Patel at Strategy Analytics said, "The introduction of community features within Sprint's games portal has had a positive effect in two areas. It has created stickiness, and it has increased data usage incrementally as gamers post their scores and rate the games they play."

The firm also predicted more consolidation in the indusry. David Kerr at Strategy Analytics added, "Publishers with deep pockets, such as Electronic Arts, will be able to use their resources to squeeze weaker companies out of the market by raising the bar for mobile game quality and marketing."