Thursday, January 19, 2006

Mobile Video: Will Consumers Bite?

TechNewsWorld writes about the neverending buzz around mobile video. According to a recent mobile TV trial by O2, there is "clear consumer demand" and that "eight of 10 customers participating in the trial were satisfied with the service and three-fourths of them -- particularly commuters -- indicated they would like to continue the service."

Yankee Group analyst Mike Goodman "I don't think there's anyone out there saying, 'I want my mobile TV,' because you don't buy technology. I don't think there's a huge market, initially. Like anything, it's going to be driven by content."

Goodman pointed out Verizon's disappointing V Cast service calling the content "lackluster." He said, "It's still a drop in the bucket of what's available. It's so limited across the board. We're still in the very early infancy [of the industry]."

Michael Gartenberg at JupiterResearch noted Apple's successful video launch was due to it content deals with ABC, NBC and others. He said, "The challenge is to provide good and legal content in places consumers want it. From [the providers'] perspective, they have the phone, the PDA, the PC -- all of which are places for mobile video. It will be interesting to see what happens."