The plot thickens

The Boston Globe writes about the expanding availability of TV-related programming and content into different medium, including cell phones. One example is Verizon's recent deal with CBS to "offer cellphone users previews and original behind-the-scenes material."

According to Linda Barrabee at Yankee Group said, "It's still pretty early in the adoption of these kinds of service on a phone. Of the 194 million cell subscribers in the country under a million are actually watching video on a phone."

Barrabee noted the potential for getting news and sports on handsets. She said, "That's what resonates first." Personalization is also improtant. "My phone is about me, so I should be able to get what I want on my phone," Barrabee added.