NBC Shows Getting the iPod Treatment

Technology News writes about the Apple and NBC video deal. On the industry's move to find different ways to distribute video, Yankee Group analyst Mike Goodman said, "It's happening across the board, it's not just Apple. We're starting to see the tip of the iceberg of what you're going to see over the next 12 to 18 months."

Goodman noted Apple balancing the needs of users and the content industry. He said, "If all you're doing is restricting me, then you limit the value of the product."

Mike McGuire at Gartner chimed in that for NBC, "The challenge now is the experiment to see how this channel works. It is definitely their first shot, their first experiment, so this is going to be fine-tuned." He also pointed out that "the business model for digital video remains a significant challenge."