M:Metrics: The Right Device Can Drive Mobile Content Usage

The latest research from M:Metrics finds that owners of the Sanyo SCP-8200 and Motorola RAZR handsets "are out-consuming subscribers of all other devices. The portion of owners of these devices that are used to access mobile applications or downloaded mobile content is more than double that of the market overall."

Seamus McAteer at M:Metrics said, "There are several contributing factors that make one device more compelling than another for mobile content consumption. The Sanyo SCP-8200 has the highest conversion rate in the industry thanks to Sprint's clean implementation of browser-based services, and the RAZR's large, bright LCD promotes use of browser-based services and game downloading. Furthermore, given the cache of the RAZR as a stylish handset, RAZR owners are more likely to accentuate the statement they make with their handset with the latest tones."

Top 10 U.S. Handsets used to Access Mobile Content and Applications

                         Mobile Data
OEM         Model                Users                Conversion Rate
Motorola    i730               1,107,033                    31.0%
Motorola    V551                 888,465                    34.1%
Motorola    V3 RAZR              876,114                    47.7%
Motorola    V220                 787,101                    26.5%
LG          VX6100               769,202                    26.8%
Motorola    V180                 768,407                    20.8%
Samsung     SCH-a670             740,039                    26.3%
Sanyo       SCP-8200             696,095                    49.9%
Nokia       6010                 650,686                    15.4%
Samsung     SPH-a660             563,973                    23.2%

Source: M:Metrics, Inc. Copyright 2005. Survey of U.S. mobile
Subscribers. Data based on the quarter ending November 30, 2005.
n=37,329 U.S. mobile subscribers. Data services usage excludes the use
of SMS or photo messaging.

According to M:Metrics most recent monthly survey, "Motorola has a healthy market share lead of 28.3 percent among 13 to 24 year olds, the age group representing the heaviest users of data services. Samsung ranked second with a share of 18.8 percent, followed by LG, which accounted for 16.2 percent. Nokia ranked fourth in this demographic group with a share of 15.5 percent."

U.S. Mobile Subscriber Monthly Consumption of Content and Applications
          M:Metrics Benchmark Survey: November 2005

Activity                                     Projected    Percent U.S.
                                        Monthly Reach    Mobile
                                           (000s)      Subscribers
Used Text Messaging                             58,307        32.2%
Retrieved News or Information via Browser       18,552        10.2%
Purchased Ringtone                              16,467         9.1%
Used Photo Messaging                            15,550         8.6%
Used Personal E-Mail                            12,298         6.8%
Used Mobile Instant Messaging                   10,468         5.8%
Used Work E-Mail                                 6,991         3.9%
Purchased Wallpaper or Screensaver               6,616         3.7%
Downloaded Mobile Game                           5,683         3.1%

Source: M:Metrics, Inc., Copyright 2005. Survey of U.S. mobile
subscribers. Data based on the quarter ending November 30, 2005,
n=37,329 U.S. mobile subscribers.