Thursday, November 17, 2005

Cingular revamps wireless Internet services

Reuters reports that Cingular has revamped its wireless Web offerings with a live ticker service and options to reduce the number of clicks. The live ticker "scrolls headlines across the bottom of phone screens, letting users access an item of interest to them with just one click."

Ovum analyst Roger Entner thought the ticker service would encourage "usage of data services because it does not force the user to wade through menus." He said, "The cool thing about the ticker is that it makes impulse information access a reality. Here the Web comes to you and that's why it will drive usage."