Vodafone, Sky Order TV to Go

Technology News writes that Vodafone and British Sky Broadcasting Group struck a deal that will provide mobile television service in the UK with news, music videos and other entertainment. Sky MobileTV will give 3G users access to 19 mobile channels, including Sky News, MTV, Cartoon Network and Discovery, as well as live mobile coverage of England's cricket team.

Mike McGuire at Gartner said, "There's a lot of interesting early interest, but there are a lot of caveats. In the U.S., in the European Union, and in Asia-Pacific, there are so many options for people to get rich media, you have to be careful."

"What is the big, unanswered question is what is the demand going to be for this content, and what content will people be willing to regularly pay for?" he added.