New Cellphone Services Take "Personalization" to the Next Level

As carriers and handset manufacturers attempt to slice and dice the market to deliver the right products to the right customers, The Seattle Times reports on the growing industry trend of trying to personalize the user experience. One example is the cell phone becoming a lifestyle accessory and the article cites ESPN's MVNO effort to target sports fanatics as one example.

Kanishka Agarwa at Telephia warned that delivering quality products and services was still critical. "You have to find a way to make people pay money for personalization,. You have to find a way to get them and then keep them happy," he said.