Russell's Mobile Marketing White Paper

Last week I was able to get my hands on an excellent white paper about location-based marketing by Russell Buckley over at MobHappy. The white paper is based on his experiences at ZagMe, a U.K. startup that unfortunately fell victim to the post-9/11 economic downturn (I can definitely relate to that).

The paper is well-written, providing plenty of insights on the potential rewards AND pitfalls of location-based services. Russell has graciously agreed to allow me to distribute the white paper to readers of this blog in exchange for forwarding him the email requests.

If you want a copy, send me an email or visit MobHappy and get one directly from Russell. Either way, it's well worth the read...