Friday, August 26, 2005

Opera Is Mobile Browsing Diva

The RED HERRING writes a lengthy profile on web browser company Opera, which finally seems to have found its niche in the mobile world.

The article chronicles the company's ten years of existence and discusses its efforts and mistakes trying to tackle the desktop market. The company's resurgence coincided with its entry into the market "for non-PC devices like mobile phones, PDAs, and set-top boxes."

In the last couple of years Opera has found success with its Opera Mobile accelerator and Opera Mini products and has been aggressively pursuing partnerships with handset manufacturers.

Michael Gartenberg at JupiterResearch said, “They are now looking at a market that potentially has millions of customers and it is also a segment where Microsoft cannot dominate like they did with desktops. I think Opera is here to stay and they have done a good job so far of delivering value to mobile users.”

I'd like to try Opera for my Audiovox SMT5600 Windows smartphone, but bookmark migration looks daunting and I'd rather not have to key in addresses all over again. I wish they had an easy one step process...