JupiterResearch: ESPN MVNO Fails to Meet Disney Expectations

Julie Ask at JupiterResearch posts that at Disney (DIS) recent earnings it said little about its MVNO businesses, but did say "ESPN Mobile had not met the expectations put forth at the time of launch." She writes about their upcoming family-oriented MVNO that:

The Disney MVNO will be interesting to watch. Parents are still buying on value best provided by the carriers, but are motivated by knowing that their children are safe. I think it will be a question of: are voice and SMS enough for me to communicated with my children and know where they are? Is knowing where they are enough to give me peace of mind? Is it the children or the parents that have the real need here?