Friday, August 04, 2006

Eurotechnology Japan: M-Commerce towards US$ 100 billion

Gerhard Fasol at Eurotechnology Japan posts that "mobile commerce (the mobile phone equivalent of mailorder) exceeded mobile content (music, weather, news, etc) first in 2004 in Japan and is on the way to reach US$ 100 billion in the not too distant future.

Fasol estimates that:

m-commerce (the mobile equivalent of mail order, or instant purchase of goods and services) has reached approximately US$ 10 billion per year in Japan, and most likely exceeds this mark already. Mobile phones are used in Japan to purchase many different types of products from music, to train tickets, air tickets, event tickets, books, and even cars. In our work for our customers we analyzed in detail a "killer application" for mobile commerce, where in Japan a single mobile website achieves about US$ 0.5 billion in annual sales.