Friday, July 07, 2006

Qualcomm Brews Up an Intriguing Software System

TechNewsWorld writes about Qualcomm's (QCOM) mobile application development tools efforts, specificallyt BREW. Neil Strother at The NPD Group said, "BREW has been gaining third party acceptance but the progress has been slow and largely under the industry's radar."

The article looks at the challenges faced in developing applications for carriers and handsets. Bob Egan at The Tower Group said, "Carriers do not want to sell standard services -- they are afraid they will be commoditized; instead they want to differentiate their services and charge customers a bit more for the ones that they offer."

While BREW has made headway in this department, NPD Group's Strother added, "Qualcomm has had some success with BREW but it is still unclear whether or not it will be embraced by a significant number of developers."