Informa Telecoms & Media: World Cup to drive content boom

According to Informa Telecoms & Media, "next month's World Cup in Germany will generate around $300m in mobile TV & video revenues. The firm also said that "mobile games, music, TV & video will be worth a total of $25.9bn by 2011. Mobile TV & video will contribute $1.2bn to total global mobile entertainment revenues by year end."

Informa found that "music will drive the growth in mobile content services, which will be worth $7.4bn rising to $13.6bn by 2011. Mobile games will continue their growth despite fears the market was stagnating and Informa reckons the games market will generate $2.4bn this year, rising to $7.2bn in 2011."

Nick Lane at Informa Telecoms & Media said, "The release of today's forecasts reveals sustained growth of mobile music and mobile games and that the mobile entertainment market is in good health and expanding. Mobile music is driving the uptake of content revenues in 2006, and will continue to do so for several years."

Lane added, "And there is no better place on earth at the present for the mobile industry to showcase its progress and continued development than this summer when the world will turn its attention to the World Cup. With 3G handsets penetrating the mass market, and operators and content providers alike jumping on the football bandwagon, we forecast Mobile TV to generate $300m in revenue in the build up and duration of the World Cup."