Wednesday, March 29, 2006

Telephia: Motorola RAZR Doubles Market Share to Acquire Lead in Europe

File this under another analyst firm press release not on their website. According to Telephia's Q1 2006 European Subscriber and Device Report, the Motorola RAZR is "posting higher market share in Europe, with a 6.2 percent share or nearly 5.3 million mobile consumers who bought a wireless device during the last three months. This is up from RAZR's 3.1 percent share secured in Q3 2005. RAZR's market share was especially strong in the United Kingdom, Italy and Spain, claiming a share range from 7.5 to 9 percent. The RAZR claimed a 6.1 percent share in its Q1 2006 report for the U.S., illustrating a global demand for devices rich in visual and technological innovation and creative design."

Other key findings include that "while Motorola had the most popular model, Nokia dominated total volume, claiming five of the top eight models in Europe. The Samsung SGH-D600 (#4) and the Sony Ericsson K750 (#5), which are both two mega pixel camera phones focusing on superior multimedia functionality, grabbed a share of 2.2 and two percent, respectively, equaling more than 3.6 million mobile phone consumers who bought the phone."

Kanishka Agarwal at Telephia said, "Operators need to have a more heterogeneous, segmented handset portfolio that balances consumer demand for reliable voice, innovative design, multimedia, and 3G capabilities. This is a shift from Q1 2005, when the bulk of top selling models were focused on superior voice quality."

Table 1: Top Mobile Phone Models in Europe

Pan Europe Pan Europe
Share (%) Share (%)
Handset Model Q1 2006(a) Q3 2005(a)
1. Motorola RAZR series (V3, V3x) 6.2% 3.1%
2. Nokia 6230 (6230, 6230i) 3.4% 5.2%
3. Nokia 6101 2.6% 0.3%
4. Samsung SGH-D600 2.2% NA
5. Sony Ericsson K750 series (K750, K750i) 2.0% 2.2%
6. Nokia 6630 2.0% 2.3%
7. Nokia N70 1.9% NA
8. Nokia 6680 series (6680, 6681) 1.7% 1.3%

Source: Telephia European Subscriber and Device Report, Q3 2005 and Q1

(a) Telephia Pan Europe market share data includes total share from
six European countries: United Kingdom, Germany, Sweden, France,
Italy, and Spain.