Thursday, March 09, 2006

Strategy Analytics: Exposing The Secrets Of Ultra-Slim Phones

According to Strategy Analytics, the firm has "uncovered the secrets of the Motorola RAZR V3, comparing the thickness of the majority of ultra-slim clamshell phones."

Stuart Robinson at Strategy Analytics said, "The RAZR certainly has the `wow' factor, but the way Motorola created the phone is surprisingly simple. There were a few innovative new components such as the double-sided display module with a single, shared backlight, but most of the space was saved by simply rearranging the components."

Stephen Entwistle at Strategy Analytics added, "Motorola saw significant growth in market share during 2005 as a direct result of the RAZR. Other companies, including Samsung, LG, NEC and BenQ-Siemens have followed Motorola by bringing out their own ultra-slim devices. We expect the market for ultra-slim phones to grow from three percent in 2005 to about 15-20 percent by 2010."