Monday, February 13, 2006

Motorola Braces for Bullfight writes that the pressure is on Motorola as the industry meets at 3GSM in Barcelona. Many wonder if the company can follow up the huge success of the Razr and the company's stock price has recently taken a hit as a result.

Ovum analyst Roger Entner said, "Razr redefined the segment with superthin phones. That phone was behind the resurgence of Motorola and it's now one of the top-selling models in the world."

Motorola has been slow to introduce the Pebl, Slvr and Q while the competition from other handset manufacturers has heated up. Gartner analyst Ben Wood said, "I won't knock the spectacular year they had in 2005, but you are only as good as your last product, and I worry that the Razr has made them complacent. They need to be careful that just spraying phones different colors does not become like Ford adding alloy wheels and a body kit to a Taurus to extend its life."