Tuesday, November 22, 2005

Strategy Analytics: LG Heads Up Mobile Device User Satisfaction Index

Strategy Analytics has issued a consumer survey that finds LG had the highest handset satisfaction ratings "across 20 critical product attributes in the US and W. Europe."

According to the survey, "LG owners reported the highest satisfaction ratings in 17 out of 19 categories in Western Europe and in 9 out of 19 in the US, including most stylish device. Of the major brands, Nokia owners are least likely to consider their devices stylish."

Paul Brown at Strategy Analytics said, "LG tops the Strategy Analytics Wireless Device Customer Satisfaction Index on both sides of the Atlantic, with an 80 percent satisfaction rating in the US and an impressive 86 percent score in Western Europe. Kyocera Wireless achieved the second highest satisfaction rating in the US, while Sony Ericsson was rated second in Europe."

Kevin Nolan at Strategy Analytics added, "Despite improvements over the past year, half of the mobile users in the US and Western Europe still give their camera's picture sharing capabilities, as well as image quality, a failing grade."

The report also concluded that "over half of all users rate their ringtone and game download experience as unsatisfactory, while almost half of all users are dissatisfied with their battery performance."