Thursday, July 28, 2005

iPhone to Launch at U.K. Music Festival on August 20-21?

The Street.com reports that according to AmTech Research analyst Albert Lin, the long-awaited ROKR iTunes phone from Motorola will debut in the U.K. either August 20 or 21 at the "V Festival" concert sponsored by Virgin Mobile U.K.

The introduction of the music handset by Motorola has been rumored to have been pulled twice under orders by Apple head honcho Steve Jobs. Fittinngly Lin says "Virgin Mobile U.K. will be one of the first telcos to offer the phone."

If it indeed happens, many kudos are in store for Apple (and Motorola) for not launching at the customary industry tradeshow, but instead choosing this 2-day music festival, which seems to be the perfect venue for such a launch. Once again, Apple is thinking different and demonstrating why it's lightyears ahead of the competition in terms of marketing to its core audience and picking a similarly enlightened carrier in Virgin.

I bet they sell out all the handsets at the festival...

via Street.com